It was 1980. This video is really more of a music film. The music video had not yet been invented. You can see the production value is not up to the level of the music videos that came out only a few years later. MTV was still on the horizon.
“Fashion” was a glam-rock touchstone. It appeared on Bowie’s Scary Monsters (And Super Creeps) album, which featured the singles “Ashes To Ashes”, “Fashion”, “Scary Monsters” and “Up The Hill Backwards”. The track now appears on various greatest hits compilations such as ChangesBowie2.
David Bowie loved fashion but he was also critical of the concept. Fashion is a paradox. To be the most fashionable you must appear unimpressed even if you are thrilled. Look at the facial expressions made by models as they prance the runway. They always look angry and/or annoyed.
You might be less than impressed to learn that today is Fashion Day. It’s a trendy new observance, so you may not have heard of it. Look to FunHouse Radio to keep you in the know.